{"id":5670,"date":"2020-12-09T16:40:18","date_gmt":"2020-12-09T19:40:18","guid":{"rendered":"https:\/\/www.camaradellibro.com.ar\/?p=5670"},"modified":"2022-08-22T16:23:25","modified_gmt":"2022-08-22T19:23:25","slug":"curso-de-marketing-editorial","status":"publish","type":"post","link":"https:\/\/www.camaradellibro.com.ar\/en\/curso-de-marketing-editorial\/","title":{"rendered":"Curso de Marketing Editorial"},"content":{"rendered":"

80 editores de la CAL participaron del encuentro con docentes especializados.<\/p>\n

<\/p>\n

Con la participaci\u00f3n de m\u00e1s de 80 socios, finaliz\u00f3 el \u201cCurso de estrategias de marketing editorial en la era del distanciamiento social\u201d a cargo de los especialistas en marketing editorial Pablo Canalicchio y Mart\u00edn Valenzuela.
\nDividido en dos encuentros el curso se propuso entender al p\u00fablico para generar oportunidades capitalizables en el corto plazo en contextos particulares.<\/p>\n

El curso se plante\u00f3 como una gu\u00eda pr\u00e1ctica en dos encuentros para repensar la editorial en este nuevo escenario y optimizar la gesti\u00f3n en este escenario de crisis adaptando los contenidos para cada tipo de p\u00fablico y canal. Los editores pudieron aprender a generar espacios innovadores de comunicaci\u00f3n para potenciar la llegada de tus libros y exploraron herramientas para maximizar la potencia de los nuevos medios que nos ayuden a encontrar leads de venta reales.
\nLos videos de los cursos se encuentran disponibles en nuestro canal de\u00a0YouTube<\/a>\u00a0o en nuestro espacio\u00a0Vimeo<\/a><\/p>","protected":false},"excerpt":{"rendered":"

80 editores de la CAL participaron del encuentro con docentes especializados.<\/p>","protected":false},"author":1,"featured_media":6235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-5670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-cal"],"yoast_head":"\nCurso de Marketing Editorial - C\u00e1mara Argentina del Libro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.camaradellibro.com.ar\/en\/curso-de-marketing-editorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de Marketing Editorial - C\u00e1mara Argentina del Libro\" \/>\n<meta property=\"og:description\" content=\"80 editores de la CAL participaron del encuentro con docentes especializados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.camaradellibro.com.ar\/en\/curso-de-marketing-editorial\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1mara Argentina del Libro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CamaraArgentinaDelLibro\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T19:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-22T19:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.camaradellibro.com.ar\/wp-content\/uploads\/2020\/12\/Curso-de-Marketing-Editorial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CAL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/\"},\"author\":{\"name\":\"CAL\",\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/#\\\/schema\\\/person\\\/aae67b8ebe888def53290d4ed3580eac\"},\"headline\":\"Curso de Marketing Editorial\",\"datePublished\":\"2020-12-09T19:40:18+00:00\",\"dateModified\":\"2022-08-22T19:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Curso-de-Marketing-Editorial.jpg\",\"articleSection\":[\"Noticias CAL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/\",\"url\":\"https:\\\/\\\/www.camaradellibro.com.ar\\\/curso-de-marketing-editorial\\\/\",\"name\":\"Curso de Marketing Editorial - 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